Interactive-Push-Notifications-IMIconnect

Interactive push notifications – what they are, when and how to use them

Push messaging has been around since the turn of the century, first with Blackberry push email and then with BBM. Since then, with the proliferation of smartphones push usage has grown leaps and bounds, so much so that Apple’s servers alone were pumping out 7.5 trillion pushes back in 2013. Consequently, mobile push notifications have become one of the most important channels for customer engagement and customer communication. However, with increasing usage, the response rates for traditional push notifications are going down.

Read More Interactive push notifications – what they are, when and how to use them